A Design with a Heart: BlueDomes x Mawadda

As salaamu alaykum dear friends,
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We’re thrilled to give you a behind-the-scenes look at one of our most meaningful projects this year: Mawadda — an online learning platform offering live courses for children, parents, and educators.
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When we began, Mawadda’s vision was simple: an online program for children. The first logo I designed reflected that — bright, whimsical, and childlike.

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But as Mawadda’s mission evolved — to encompass the entire tarbiya process with courses for parents, teens, and teacher development — we went back to the drawing board.
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The result? A graceful, versatile brand identity that feels as warm and personal as Mawadda’s mission, yet professional and timeless:

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♥️ The W in Mawadda’s logo captures one of Christopher Alexander’s principles of beauty: deep interlock.

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The black form of the letter suggests a slightly cursive “w,” while the white negative space reveals two hearts connected — a beautiful metaphor for mentorship and connection.

🖋️ We also designed Arabic calligraphy for the word mawadda, beautifully shaped into a heart. The initial drafts relied too heavily on space fillers — a common pitfall true mastery avoids.

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✅ In the final design, the letters fill the heart shape with balance and precision, eliminating unnecessary gaps.
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✅ This refinement not only showcases skill but also ensures the lettering remains crisp and legible even at smaller sizes — essential for a versatile, professional logo. (changed stays → remains, at small sizes → at smaller sizes, and added also for smoother flow)

As a thoughtful touch, the slight tilt of the letters adds just the right amount of playfulness — a nod to the joy and creativity that bring children’s lessons to life, while preserving the design’s precision and balance.

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🎨 We also crafted a cohesive brand identity that seamlessly bridges child and adult audiences. The warm, colorful palette allows each course to have its own subtle character while staying visually united under one brand.
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The result is a brand that feels warm and personal, yet professional and timeless — perfectly reflecting Mawadda’s mission.

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🚀 Finally, we designed and launched the first version of the website in under two months — handling everything from UX, writing, web design to illustration. We even designed their certificates.

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See it live here:

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​https://mawadda.school/​
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We pretty much did it all, including UX, writing, design, illlustration, etc.

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We’re still finalizing a few more elements for Mawadda this month, so our availability is limited:
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✅ We can take on one new client starting July 21

✅ And one more after August 1 — but no additional slots for a few weeks after that. (added bold for key dates)

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If your brand deserves this level of care and thoughtfulness, reach out today to reserve your spot.
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📩 Contact us at: support@bluedomes.org​

Or book a consultation: https://cal.com/besim/bluedomes​
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We’d love to help you bring your vision to life.

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With gratitude,

The BlueDomes Team

Mawadda Summer Program

Mawadda’s Summer 2025 program begins soon — and it’s unlike anything your family has experienced before.

At Mawadda, students don’t just take classes — they gain mentors who see them, guide them, and help them grow in faith, confidence, and love of learning.

What makes Mawadda unique?

Small, personal classes: Every student is known by name — and by heart.

• Faith-centered teaching: Every subject weaves in tarbiya and Islamic values naturally.
• Steady mentorship: Not just instruction, but follow-up, encouragement, and connection.
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This summer’s team of teachers brings decades of experience, warmth, and vision

• Dr. Fawzia Gilani-Williams: Award-winning author teaching creative writing & publishing.
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• Mehded Maryam Sinclair: Master storyteller bringing Qur’anic stories to life.
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• Hafiza Ferdus Alkhalaileh: Co-founder of Mawadda and Arabic immersion specialist.
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• Besim Bruncaj: Founder of Swords & Butterflies, teaching phonics & ELA.
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• Dr. Karim Kocsenda: Scholar of Islamic thought and productivity mentor.
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• Aya Isaac: Curriculum designer teaching pedagogy and parenting with amanah.

Classes start July 15, 2025 — and spots are already filling fast.

Help your child fall in love with learning — and their deen — this summer.

A Logo is Just the Beginning—Get Ahead Before Prices Increase

A strong logo sets the foundation for your brand’s recognition, credibility, and impact — but at BlueDomes, we go far beyond logos. We provide end-to-end design, branding, and marketing services to help you stand out, grow, and thrive
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💡 Here’s how we can help:

✔ Brand Identity & Logo Design – Crafting a visual identity that speaks to your mission.

✔ Website Design & Development – Creating stunning, user-friendly sites optimized for engagement.

✔ Marketing & Sales Copywriting – Writing compelling content that drives conversions.

✔ Print & Digital Design – Flyers, brochures, business cards, and presentation materials.

✔ SEO & Digital Strategy – Helping your brand get discovered by the right audience.

✔ Google Docs Letterheads & Templates – Ensuring professional communication every time.

❓ Did you know? Industry-standard design & marketing subscriptions start at $5,000/month (e.g., DesignJoy) for a plan equivalent to our Gold Plan.

At BlueDomes, we’ve made this accessible— currently just $1,795, but these lower rates won’t last.

📢 Our prices are going up soon! Secure your spot now and lock in today’s rates — before they increase. (fixed typo: will going up → are going up soon!)

Even better? You can subscribe today and pause the service until you’re ready to ensure you are locked in at lower rates.

🛑 This is your last chance to get premium branding, design, and marketing at the most affordable rate we’ll ever offer. (removed unnecessary zero-width space)​
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🚀 Only 2 Spots Left – Lock in Your Price Before It’s Gone!